Polymarket Outperforms 85% of Crypto Platforms in User Retention, Dune Data Shows
Polymarket, a prediction market platform, has demonstrated superior user retention compared to 85% of 275 crypto projects tracked by Dune Analytics. The study, conducted in collaboration with market maker Keyrock, highlights Polymarket's ability to sustain engagement amidst broader industry struggles.
Prediction markets inherently foster recurring participation through event-driven cycles—a structural advantage over DeFi protocols, exchanges, and wallets that often rely on market volatility for activity. Major platforms are now exploring integration of similar mechanics to stabilize user bases.
While exact retention figures remain undisclosed, the cohort analysis of monthly active users reveals Polymarket's outlier status. This performance underscores the crypto sector's ongoing challenge: converting speculative interest into habitual usage.
